Grant Clark
Product Designer / Illustrator / Writer
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Knorr What's For Dinner Card Game

This unique interactive campaign enabled users to register and test their memory with a simple cooking card game. Apart from being recognised on a global leaderboard, users could download recipes using ingredients featured in the game.

Challenges & Goals

Challenges & Goals


FASTEST MEMORY IN THE WEST

Knorr is famous in South Africa for it’s cooking sauces. Our challenge was increase brand awareness and engagement with a new range of sauces and recipes that Knorr had just released. It had to be a campaign that could be rolled out on any digital device, right down to basic feature phones.

My role & the team

My role & the team


FAST REFLEXES, NOT FAST FOOD

I was the sole lead creative for this national digital campaign and I concepted, wireframed and rolled out creative deliverables for desktop, mobile and even feature phones.

The new campaign let users register and test their memory with a simple cooking card game. Apart from being recognised on a global leaderboard, users could also download recipes using ingredients featured in the game.

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