Challenges & Goals
ENGAGE DHL EMPLOYEES AROUND THE WORLD
The brief to the agency was to come up with an original concept for a fun, challenging and visually entertaining game that DHL global employees could play and compete against fellow colleagues from around the world. If successful, new levels would added at regular intervals. There would also be a global leaderboard with some amazing prizes for competitors in the top 10.
The design process
RHINOS ARE NOT JUST FAT UNICORNS
As the sole lead creative for this project, I concepted and presented the initial game idea, sketched out and created the mock-up visuals and creative illustration style as well making sure that the overall design output was consistent with global DHL brand guidelines.