Braun UX REVIEW AND PROTOTYPE DEVELOPMENT
Braun’s global web presence had undergone micro audit / focus testing conducted by the global P&G digital team, to identify performance issues across their portal on both desktop and mobile. It focused on use cases such as consumers’ ability to discover a path to purchase and product information and Q&A.
I joined the Experience Planning team at Grey X as the Lead UX Designer. My role was to enable Grey’s objective to identify and recommend improvements for the user experience based upon the client’s audit and best practice use cases of Braun.com and its partner sites. Some recommendations would also contain suggested change requests to Brand.com templates to align the digital presence with current best practices.
My work was to work with and present reviews and options to the multiple stakeholders involved with Braun (internal and external) and included amongst other deliverables, a review of the existing navigation, user experience flow recommendations and interactive prototypes of page wireframes. All within the constructs of their current technology capabilities.